[vc_row css=”.vc_custom_1513358540750{padding-right: 100px !important;padding-left: 100px !important;}”][vc_column][vc_custom_heading text=”Having some fun with an SEO Blog Post.” font_container=”tag:h2|font_size:40|text_align:center” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text css=”.vc_custom_1513359641647{padding-right: 200px !important;padding-left: 200px !important;}”]

When it comes to your web presence, if you’re not trying to be found, you’re hiding. That’s exactly how the Internet is treating websites that are sitting around and hoping. Hope can be a pretty powerful thing, but not on this stage.

[/vc_column_text][stm_multy_separator][vc_custom_heading text=”Know what your market is looking for.” font_container=”tag:h2|font_size:26|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal”][stm_multy_separator][vc_column_text]The web was once the Wild West where you could be the only person selling David Hasselhoff Official Baywatch Swim Trunks but I bet that today, that market is either cornered or crowded. That’s probably a bit of a stretch but you get what I’m saying. There are millions of websites offering millions of products, services, tips, hints and whatnots. Whether you’re selling, serving, tipping, hinting or watevering on the Web, competing isn’t necessarily offering the best whatnot, it’s making sure your whatnot gets the attention you think it deserves (wow, I said ‘whatnot’ a lot there).[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1513358589228{padding-right: 100px !important;padding-left: 100px !important;}”][vc_column width=”1/2″][vc_single_image image=”15192″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Really??? Baywatch Swim Trunks? Why?” font_container=”tag:h2|font_size:26|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal”][stm_multy_separator][vc_column_text]Now, let’s get a bit serious and talk about how this can work for you. The first step to good SEO is identifying opportunities. We are huge believers in using MOZ and GoogleAdWords tools to gain intelligence on all of the keywords and phrases we want our clients to rank on. For any given page, we like to go after 3-5 of those and we base our content around real data that we have discovered.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1513359339478{padding-right: 100px !important;padding-left: 100px !important;}”][vc_column][vc_custom_heading text=”SEO is a science, not an art.” font_container=”tag:h2|font_size:26|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal”][stm_multy_separator][vc_column_text]For my somewhat flimsy example (which I am sticking to), there is actually a mild opportunity to compete on the ‘Baywatch Swim Trunks’ keyword. As you can see there are 0-10 monthly searches and the difficulty is medium at 36/100. The Organic Click Through Rate is on the low side but if this was a real contract, there are ways to turn that into an opportunity by optimizing the page’s SERP (Search Engine Response Page) features to get displayed on the right side of the Google results page. All in all, if I had a client wanting to get in the Baywatch swim trunks game, I’m pretty sure I could help them to sell some.[/vc_column_text][vc_single_image image=”15193″ img_size=”full” alignment=”center”][vc_column_text]Now, imagine what we can do for a product that is original and in real demand. Most of you reading this have at least one product or service that people are looking for. Some of you are already being found. One thing we can all agree on though, is that there’s no such thing as too much attention when it comes to corporate websites with marketing goals and objectives.[/vc_column_text][vc_custom_heading text=”Famous last words” font_container=”tag:h2|font_size:26|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:300%20light%20regular%3A300%3Anormal”][stm_multy_separator][vc_column_text]In conclusion, this page is now very likely to attract some organic traffic for people searching for Baywatch Swim Trunks because, well, that key phrase appeared 4 times in the body text of this article, there’s a photo titled baywatchSwimTrunks.jpg, and there’s a header with that key phrase in it. There are still a few things we’ve neglected to get the best search engine results but that’s the magic you pay us the big bucks for. Thanks for reading and just for fun, Google ‘Baywatch Swim Trunks’ in a few weeks. For more fun, Google ‘whatnot’ while you’re at it.

Ps. Sorry if you’re really looking for Hasselhoff shorts. This post was not intended to be misleading.[/vc_column_text][/vc_column][/vc_row]